Zone Entertainment
Global supplier of commercial Laser Tag Equipment
Looking for an entertainment partner that can help take your business to the next level?
Look no further than Zone Laser Tag! As a globally recognized, award-winning entertainment solutions company, we specialize in providing commercial-grade laser tag equipment and other experience-driven attractions for the leisure and entertainment industry.
With nearly 50% of all laser tag attractions built worldwide each year using our equipment, it’s clear that we’re the go-to choice for companies looking to offer the best possible experience to their customers. And with partnerships with industry-leading brands like HOLOGATE, Prison Island, Mystery Labs, and more, you can rest assured that you’re getting the best products and services available.
At Zone Laser Tag, our goal is to help businesses like yours get customers out of their homes and into your entertainment centre with exciting, one-of-a-kind adventures they can’t find anywhere else. With over thirty years of experience in the industry, we have the knowledge and expertise to guide you to success.
So why wait? Partner with Zone Laser Tag today and start seeing real results!
Let's start a conversation
Zone Group
Why choose us?
As exciting as it is, starting your own centre may seem daunting, with potential potholes and road bumps along the way.
Not to mention, there are so many companies, vendors and potential partners to work with.
We get it. It’s a global world, with suppliers from everywhere claiming to be the best partner for you.
So why us?
Grant Collins
CSO ZONE
Let's Talk
Attractions Expert, 10+ years experience, owner operator, partnership manager
Erik Guthrie
VP of sales North America
Howdey
Industry Guro, 20+ years, owner operator, director of Laser Tag museum
317 965 9482
Erik@lasertag.com
Experience with Age
We've been providing innovative entertainment solutions for more than 3 decades. We must of done something right, as we've grown to be the largest Laser Tag provider worldwide.
Industry Experts
We understand the challenges you'll face because more than half of our senior team have owned or currently own their own entertainment venues. Our experienced team is here to help you get ahead by sharing our firsthand lessons and insights. Don't hesitate to reach out to our friendly team who are always happy to chat.
We're your local
With us you can grab a coffee/word with your dedicated project partner anytime you need,. We've got 16 offices spreadout around the world, from the South of New Zealand, to the Big Apple all the Fjords of Norway let's grab a chair and talk solutions.
Tried and Trusted Equipment
Our products have been tested and proven to work for more than 3 decades, with 1000's of operators just like you trusting us to provide them with the tools to succeed.
Award Winning
From our own solutions, and that of our partners, we’ve won more than 20 international awards, including multiple IAAPA Awards.
Company Timeline
Our Story
Zone Laser Tag, a small family business founded in Melbourne, Australia in 1987, has grown into the leading global manufacturer and supplier of indoor laser tag systems. With over 970 laser tag facilities worldwide, we take pride in our journey from local roots to a global network of distributors, operators, and players.
Our equipment has been featured on popular TV shows like “Castle”, and “How I Met Your Mother,” as well as in a Mariah Carey music video and multiple movies.
We’ve developed the top three highest-grossing laser tag systems: Nexus, Rift, and our latest innovation, Helios our most advanced product to date, sets the standard for commercial laser tag technology.
Our success is fueled by an entrepreneurial spirit and the support of our distributors, operators, and passionate players. From first-timers to long-time enthusiasts passing the torch to the next generation, we appreciate your loyalty.
Zone Laser Tag offers a diverse range of lightweight, durable, and innovative products to meet every client’s needs. Whether you prefer arcade-style galleries or immersive maze systems, we work with you to find the perfect fit for your budget. With 20 offices spanning 60 countries, our global network ensures reliable local sales and support.
With our trusted reputation for excellence, nearly 50% of laser tag attractions worldwide choose Zone Laser Tag systems. Join our ever growing network of entertainment centers that rely on us and start pulling triggers and counting cash.
A Humble Beginning
First Innovations
We changed Laser Tag forever with Version 3 which was the worlds first all polycarbonate Laser Tag product, first to bring in shoulder sensors, first non-button hand-sensor, first to add membership, and countless more innovations.
We started the decade with just 6 locations in two countries, and by the end had grown to just over 250 and now in 11 countries now!
Worldwide Success
Starting the turn of the century strong with Infusion in 2003, which introduced colour changing vests to the market, a system so good it's still used by 30 locations today!
We followed this up with a Begeara, our first portable system in 2006, then broke the industry with the release of Nexus, which was so overflowing with innovations it quickly became the worlds most sold Laser Tag system in history, a record for more than a decade till 2020!
Ending the decade in 41 countries and 550+ locations
The Next Evolution
In 2015, we finally replaced nexus with our Helios equipment, which we split to now also have a PRO version, as well as the standard exceptional one.
In 2018 we revised our standard version with Helios2, and released new software for all our Helios systems that allowed us to add in features and reliability only dreamed about before.
Ending the decade strong entering our 50th country Jordan and 850+ active locations
Sean Holmes taking over from Patrick, the founder of the Zone Group
Together, the Zone Group moved forward as one.
With the world in turmoil, Zone strives to assist our operators worldwide, releasing automatic proximity control for free to allow for social distancing in our systems, along with financial support for our many family members.
Helios takes the crown from Nexus and becomes the worlds most sold professional laser tag system
State of the Game
Now with more than 970 Laser Tag locations, 60 countries, 20 offices,
and more than 500 partner location, Zone truly is a global entertainment empire.
Rating & Reviews
Customer Reviews
What People Think
Working with Zone, was the best choice I’ve made. We had another Laser Tag product that wasn’t performing as I wanted, but swapping to Helios, and hearing my customers excitedly talk after the game has got me smiling again
Our Laser Tag system is a hit with players of all ages. Their advanced features and easy to use design make for an unforgettable laser tag experience. Investing in these blasters is a no-brainer for any entertainment center looking to provide an unforgettable laser tag experience for their customers
Working with Zone is easy, and the relationship I have built with Grant is fun! Even when things go wrong I can get the fix within a quick call
Zones gear is the perfect choice for any facility looking for top-of-the-line equipment. They're easy to use, comfortable to wear, and look built to last, ensuring that we'll get a good long return from them
Zone Entertainment
Award winning solutions
With nearly 50% of all laser tag attractions built worldwide each year using our equipment, it’s clear that we’re the go-to choice for companies looking to offer the best possible experience to their customers.