From our humble beginning in 1987, Zone Laser Tag has become the oldest and largest manufacturer and supplier of indoor laser tag systems. Known by different names, “Zone” is the one that has always stuck. Players, from around the world, know us as “Zone 3”, “Laserzone”, “Darkzone”, “Megazone”, “Ultrazone” and many more. As a company we’ve never forced people to take our name, instead we prefer to let our products do the talking.
With laser tag now firmly entrenched in pop-culture, it’s hard to imagine earlier times. When Zone began, in 1987, laser tag was almost unheard of. It was an entrepreneurial venture in a little known industry, in a little known country. It’s come a long way.
From a small family business based in Melbourne, Australia, designing and building products from nothing, to the premier manufacturer and supplier of indoor laser tag systems worldwide. Zone now has over 950 laser tag facilities operating in the world today. Over the decades, Zone has grown from an Australian-based company to a global family of distributors, operators, and players – it’s something we’re really proud of.
Zone equipment has featured on TV shows like “Castle” and “How I Met Your Mother”. Its even appeared in a Mariah Carey film clip.
We’ve developed the top two grossing laser tag systems of all time: Nexus and Rift. Now, Helios has taken the mantle, built from the same, solid foundation. Helios CE was the best-selling system in 2014 and 2015. Helios PRO, our premier product, is the most technologically advanced and innovative commercial laser tag product on the market today.
We owe much of that success to the entrepreneurial spirit that underpins all our innovation. We’d be nowhere without our fantastic distributors and site operators around the world, all of whom operate our products every day. Then there’s the players …
From the kids playing their first game to the regulars who’ve been with us for twenty-plus years who are now bringing their own kids along because they loved it so much when they were young — we can’t thank you enough! In the end, it’s the players who drive us to keep going, encouraging us to produce new, exciting, and more innovative products.
Meet our Global Executive Team
"I’m really proud of the amazing work our development teams have done over the past 30+ years, and firmly believe that as you experience Zone Laser Tag, you will be too".
Chief Operating Officer
Manufacturing Zone Laser Tag gear all over the world since 1999.
"I'm glad to be part of my father's company and now looking over such an important part of our operations".
Chief Product Officer
"I've learnt a lot from my 20+ years working in countless positions within the entertainment industry. I'm happy to now be leading the way forward for Zone with new, innovative products".
Chief Sales Officer
"Every project is unique and different. I can't wait to find out how we can make your project a reality".
Meet our USA Executive Team
President of Zone USA operations
VP Sales USA
Erik Guthrie has nearly 30 years in the laser tag industry serving in many capacities. He was the Executive Director of the International Laser Tag Association for seven years and is also an owner/investor in several laser tag facilities.
Vice President of operations
"I am very proud of my 23 years in the Laser Tag & FEC world, in which I've worked in countless roles. I look forward to helping our operators achieve success and get the most out of their Investment with Zone".
"I've been in the FEC industry in 1977. From servicing Coin-Mech operations, to running my own locations, running a chain then my own full FEC, before joining the Zone USA team".