ZONE OPERATOR KIT'S
— Learn from our history of success
If there’s something we can do to reduce costs and increase revenue, we’ll pursue it. That’s why we’ve opened up our marketing database and knowledge base, providing access to thousands of images, videos, brochures, manuals and posters to all our zone operators. We’ve even produced albums of music that comes pre-installed. All this is at no extra cost to you. It’s just another way we go the extra mile for our operators.
We’ve built our knowledge base from over 30+ years of lessons, changes, and development. We constantly update, revise and improve upon what we provide. As an operator, all of this can be accessed from our global support back-end access, along with our advanced reporting tools for your own site and more.
In our knowledge base you will find resources on a range of topics such as how to market your centre, staff training, arena layouts, operational details, how to maintain your equipment, pre-checks and handy tips. Zone’s database will give you the head-start you need to jump straight into success.
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Zone Laser Tag leads the industry in educating both new and current operators. Our staff have spent thousands of hours working events, planning, marketing, and operating laser tag attractions at every level, along with countless hours actually creating and inventing new laser tag equipment. This page highlights only a sample of the resources available to our operators.
The first and most important decision facing a future laser tag
Entrepreneur is location. Even though every city and country has its own unique characteristics, there are a number of common considerations that can point you in the direction of success.
Here we discuss:
- Population Considerations
- Surrounding areas effects
- What type of building you should look for
A successful laser tag attraction starts with your centre design, and a consideration for your market opportunities, along with a strategic focus on long term playability and repeat appeal.
Here we discuss:
- Components needed for a centre
- How much space you need
- The good the bad and the Ugly of centre layouts
The key to a successful operation is diversification. This can be on a large scale such as establishing an FEC, or if you don’t have the space, can be done with smaller strokes by adding arcades, an
escape room, or other upsell opportunities!
Here we discuss:
- How to get guests to stay longer
- How to widen your market reach
- Some other great attractions to go alongside your Laser tag
When you are looking at purchasing a laser tag attraction, it is important to have a realistic expectation of how much revenue you can expect to generate annually, especially if you are planning on obtaining a small business loan from the bank.
Here we discuss:
- How-to calculate potential revenue
- Realistic expectations of capacity
In an increasingly more is more world, shopping centre groups are realising the necessity in developing centres that provide more than just a shopping experience. We see developers and centre owners continue to innovate, reinventing the shopping centre format.
Here we discuss how adding Entertainment to a Shopping centre:
- Improves Customer Experience
- Increases Dwell Time
- Brings more customers to the centre
Increasing your success
BRIEFING YOUR PLAYERS
Zone provides high production value briefing videos for all our systems, with customized content depending on which features are in your arena!
These videos are available in 12 different languages, just like our systems! With sub-titles available to make them even more accessible!
We’ve written lots of operational documents, to make running your centre a breeze! Here’s an example of our briefing script, for those not wanting to use a full briefing video.
ZONE ARENA MUSIC
Operators know that music is essential to a fun and exciting atmosphere.
But music license costs can be an issue.
We’ve developed multiple soundtracks of custom-designed Zone Arena Music, available to our operators, royalty-free. These soundtracks can be used before, during, and after games. There’s a great range of music to keep your laser tag arena, and your overall site, up-beat and lively.
Our O-Zone control software not only operates your laser tag, it can also manage and adjust music in real-time, with automatic cross-fading to make transitions smooth, the ability to match playlists to game modes, or select playlists to suit the group.
A successful laser tag attraction starts with your centre design, and a consideration for all your market opportunities, along with a strategic focus on long-term playability and repeat appeal.
It doesn’t stop there though. To make a successful centre, the whole building must be aligned, themed and well set out to best optimize the facilities. Here are some thing’s we’ve learnt about the way to lay out your centre!