A leading team-gaming entertainment and adventure chain. Founded in Sweden. Heading for the world, with Zone.
Prison Island - Team Adventure Entertainment
A totally unique adventure to your customers
Instead of the traditional solved-and-done aspect of an escape room, challenge rooms are not really an “escape game”. The challenge is perfectly clear in many challenge rooms but still requires skills and training to manage and will trigger guests to return (like bowling, go-kart, and laser tag). Also, all rooms or cells with riddles or brain puzzles are constructed to give the guest a new challenge each time as the clues and skill patterns are randomized.
Key Features that make Prison Island Ideal for your FEC
- A completely unique concept
- Drawcard attraction
- Region Exclusivity
- High retention rate
- Turn Key
- Wide customer appeal
The main activity on Prison Island is a set (at least 20) of challenging and exciting adventure rooms or cells. Each cell has a quiz/problem or a combination of problems that guests shall solve. To solve the challenge, you need to work together in a team of 3 to 4 persons. The challenges in the adventure cells are solved with a combination of creativity, intellectual and physical abilities (similar to the TV show from Fort Bayard or Crystal Maze), and teamwork is crucial!
Each adventure cell has a certain point connected to it that depends on the grade of challenge. It also has a time limit of 3-5 minutes. If the team enters the cell and manages the problem correctly, they get the specific points automatically registered within the time limit. If not, the team is free to try again or go to another room.
The adventure cells need no human supervision. All are supervised by a unique electronic system combined with different types of sensors, photocells, lasers etc. Lights and sounds indicate if the team has failed or managed the cell correctly. This system is completely developed and designed in-house and is hard to copy.
The quality and finish of the buildings and rooms are high. A lot of effort is put into exciting paintings, lights and other enhancements of the total experience.
The group must figure out the challenge and solve the problem with minimal information with creativity and teamwork. Sometimes some clues and hints can give some direction.
All technology and design is completely unique and developed in-house. The supervision is based on detectors, such as photocells, motion detectors, capacitive sensors and pressure sensors in combination with rfid technology and our own code development.
There are a vast number of reasons to why Prison Island is a great idea! By joining Prison Islands franchise system, you are well equipped for a business success for years to come.
1. Unique product
You will be able to offer a totally unique adventure to your customers. There is no competition that is even close. Prison Island has a completely unique design, technology, and business concept. There are very few, if any, activities that have even remote similarities to Prison Island in the world.
2. Proven and enduring concept
Prison Island is extremely well-proven and tested for many, many years and in a vast number of countries. The visitor numbers are increasing by the year. Only one site has ever closed operation, and that was due to the Corona crisis. Prison Island has:
- >15 years of operation
- >40 sites in 10 countries
- >4 million visitors from all continents and many, many countries
3. Safe Investment
There is always some type of risk attached to investments, but we are confident that Prison Island is a safe choice. We will take responsibility for a big part of the construction work at a fixed price. Therefore, your risk with respect to cost and schedule is low.
We also continuously improve our experience in the construction and startup of a new Prison Island. Each day we enhance and streamline our capabilities. You will benefit from the experience of the startup of all previous Prison Islands. Both those already in operation as well as those under construction. We will, of course, also assist you in your site selection and support you with experienced staff in place for start-up and first operation.
4. Proven profitability
We are very proud that all franchisees to Prison Island are profitable. There are several clear examples of how the introduction of Prison Island has turned around a poor performance to very profitable businesses. A proof of the value of Prison Island is that all franchisees have chosen to continue to make new investments and expand the original Prison Island establishment.
Prison Island has proven to be successful in various conditions. 10 different countries, small cities – big cities, stand-alone and together with other activities etc. etc
5. Exclusivity in your region
When you become a franchisee, you will get exclusivity in a particular geographic area and are guaranteed a unique, long-term safe and stable business deal.
6. Perfect match to your existing business
Prison Island is a fantastic combination together with other activities. You get shared cost of staff and common areas (restaurant, reception etc.) and in addition, you will get a good upsell of your present activity and restaurant. No guests leave a Prison Island without having some refreshments!!
7. Significant growth
We are currently in a significant expansion mode. Our target is to open at least 200 new Prison Islands worldwide. We have >40 sites in operation and already firm contracts for 10 additional sites. We have three skilled implementation teams, and with each new site, we get more experience that you will benefit from. The opportunity to open a new Prison Island could not be better!
8. Fast-growing industry
The leisure market has never been as hot, and it is expected to grow even further worldwide. Especially the segment of Indoor Entertainment Centers. The trend is to look for more adventures in the neighbourhood. We want to make shorter travel that saves time and money and also make room for more experiences. Another trend is that we demand more and more of the content of the experience regardless of where we live.
Several market institutes and other analytical groups give consistent conclusions – The indoor entertainment market will more than double from 2017 to 2025. Establishing yourself in this segment is absolutely the right thing to do.
9. Low staffing demand
Prison Island only require a few staff to operate the total site. Manpower basically is only needed for reception and registration. There is no need for a direct “host” or supervision. Once the customer has checked in, everything is automatically supervised.
10. Easy to operate
Prison Island is very easy to operate. All is handled from the reception computer where you register teams. Then let the guest view the briefing video, and that’s it!
Maintenance and cleaning are, of course, required occasionally, but maintenance costs are almost neglectable.
11. Most advanced high-tech platform on the market
The Prison Island platform is the most advanced available technical solution today. All is an in-house development and ensure you will have a unique advantage compared to the rest. We can support you instantly through a direct link to your server. Our skilled service teams will also visit your site for support and review regularly.
12. Continuous quick development and strong support
Within the Prison Island family, you will have the most advanced high-tech solution on the market. We have a strong R&D focus and continuously follow and include the latest available technology in the Prison Island concept. Development is constantly going on. Prison Island sites constructed today have already some significantly enhanced functionality and technical development compared to just 1-2 years ago
We develop 3-5 new cells each year and also continuously produce new videos and other marketing material.
13. Robust and versatile cells
The Prison Island cells have been developed, tested and improved over more than 15 years and in more than 40 sites. This ensures that you will get good, robust cells that require a minimum of maintenance.
14. High retention rate of customers
The visiting teams at Prison Island will get scores for each cell and a total score. There are high score lists for each day, month and year. The teams can compare their results with other teams and with the last visit. This significantly promote return visits
15. Attracts a wide range of customers
Basically, everybody enjoys Prison Island. There are all types of groups coming. Companies, bachelor parties, birthday parties, school classes, athlete clubs, families, friends, and so on.
Visitors of all ages have come to Prison Island. From 9-10 years of age up to 100, and even younger children together with parents.
The customers are equal in gender. As many boys as girls!
16. The perfect teambuilding attraction
Since you must work in teams to solve the cells, Prison Island strongly promote teamwork. This is an incredibly positive message to all larger groups such as companies, schools and similar.
17. A happy family
The Prison Island franchisees is a great group to be part of. There is a huge experience and knowledge base within the group. No one has ever left the franchise group.
10 franchisees have ordered 2 or more sites, and 5 franchisees have ordered 3 or more sites.
18. A lot of fun!
After a hectic construction period, you can proudly open your brand new Prison Island site and call yourself a Real Prison Islander, with many exciting and fun years to come! Basically, all that visit Prison Island leaves the site with a smile. It’s a wonderful environment to do your business in.
1. Familiarize with the concept
Request and review general information about the concept. An excellent suggestion is to visit one or several other sites to better understand the game and the operation. If possible, we will meet you at one of our sites!
2. Business plan
Develop a business plan based on your local conditions. As far as possible, try to get quotes and estimates about lease costs and base construction. We are happy to support you with our experiences about costs and revenues.
3. Financing and premises
The two most critical parts are the financing and premises. You most likely want to have support from a bank, investor, or some other financial institute. And of course, you want to have an attractive central location to a good lease. With your Business Plan as a tool, you should contact banks and property owners and make sure you will be able to gather the investment needed for the full project and get lease proposals for good premises.
4. Request pre-contractual information
When you are getting to a position where Prison Island is starting to become a reality, you should request Pre-Contractual Information from us. This gives you more legal details about our company. Most importantly, it will also grant you a time-limited exclusivity to negotiate and sign a Franchise Agreement with us. At the same time, you should indicate your most likely construction time and make sure we have the capacity to support you when you want.
5. Sign agreements and apply for potential permits
When you are convinced about the business and have all the details sorted out, the real work starts! Sign agreements with us, with the property owner and with other suppliers for base construction. If a construction permit or similar is needed, try to get the property owner responsible for that. If that is not possible, you should apply asap yourself.
6. Construction
When all potential permits are in place, the construction starts. As soon as you have the rooms and walls ready for the coming cells, we will come with a team of 10-15 persons and install all the cells. This takes 8-10 weeks.
7. Operation
After some hectic week, you can proudly open your brand-new Prison Island site and call yourself a Real Prison Islander, with many exciting and fun years to come!
Becoming a franchisee of Prison Island is becoming a part of fast-growing team-gaming indoor entertainment and adventure chain.
What once started in an old factory in Västerås is now heading for 100+ sites in Europe and beyond.
Let’s grow a business together!
We can't wait to meet you
Start your exciting journey into entertainment today, with Zone as your partner.
We can’t wait to welcome you into our family of more than 1000 operators
